What is TikTok & Why People Use It Around the World?

What is TikTok & Why People Use It Around the World?

May 30, 2019 Off By Dina Gachman

In the world we live in there are so many social networks that it has become very hard to keep track of them all. There are plenty of social media platforms that have been either on a rise or a fall. A social media app that has been on the rise by catching attention not only with young people but also older generations is TikTok. Due to its unique and interesting concept, it has become one of the most used social apps around the world.

What is TikTok?

TikTok is the international version of Douyin that was initially launched in China in September 2016. One year after its initial release, Douyin was introduced as TikTok in the overseas market. As recorded in July 2018, the app has over 500 million users worldwide. This popular application is basically a short-form video app that allows its users to upload short and quirky videos of themselves and share them with their followers. Users can not just watch but also record videos of themselves while lip-synching to their favorite music and sound bites. Moreover, TikTok is regarded as an interactive world of videos. This is because the app lets you connect with friends and followers through various features such as likes, comments, and duets.

TikTok User Statistics

TikTok has emerged as a very popular social network platform that is available in more than 150 markets globally. What is most surprising is that it is available in as many as 75 languages! According to the latest statistics, there are currently about 500 million monthly active users of TikTok worldwide. It has also been noted through the data given to CNBC by Sensor Tower that was downloaded as many as 104 million times on the Apple App Store in the first half of the year 2018.

Why People All Around the World Use TikTok

There are numerous reasons that add to the popularity of TikTok among people all around the world. The application is not just fun but also user-friendly thus drawing the attention of the larger masses. Some of the reasons why people use it so much are as follows.

  1. Celebrity Endorsements: Buy Tiktok Fans is liked and used by a number of celebrities including Jimmy Fallon. Such celebrities help drive the application’s popularity in the general population. The paid partnerships of celebrities with the application in various parts of the world have helped to promote the app to the audience. This has promoted its use to a great extent.
  2. Localized Content: A major reason that people use TickTok is due to the fact that the app focuses on localized content. This means that the app usually runs local contests and challenges based on the local trends as well as localized hashtags. Not just this but it also provides its user with personalized recommendations thus keeping in mind not just the trends but user preferences as well.
  3. Easy to create, share, view content: TikTok has is widely used by people because it has simplified the way videos ate created and shared. One has to simply record a video and it can be uploaded instantly. The whole process of creating and viewing videos has been made less time consuming and requires less effort.